Thursday 18 October 2012

Pulling the Plug: Nike,Trek and Giro End Armstrong Support

As of today Lance Armstrong is no longer sponsored by the companies that came to define his Tour winning years. Trek, Nike and Giro have withdrawn their support for the accused doper as they have cited the overwhelming evidence against Armstrong as the reasoning behind their decisions. As well as the big three, Anheuser-Busch has decided to stop their sponsorship of the American. These companies are the biggest of the Armstrong sponsors but with companies such as Zipp wheels and Sram yet to comment it still could get worse.

Armstrong also stood down as chairman of Livestrong to make it a miserable day. Nike will continue to support the cancer foundation and with Armstrong standing down from Livestrong they won't be directly affiliated with one of the athletes that defined the company. With the imminent downfall of Armstrong, Nike will have suffered from  two of its biggest stars falling from grace after Tiger Woods infidelity came to public awareness recently.

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